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Everything around the game.
Handled.

Six disciplines that keep an iGaming brand compliant, profitable and growing. Take the full stack or just the piece you are missing.

Service MatrixLive
Casino operations24/7 cover
Compliance & AMLMonitored
Retention & CRMLifecycle live
SEO & GEOIndexing daily
MarketingTracked to ROI
ReputationUnder watch
6
Core disciplines
26+
PSPs supported
13
Game providers
24/7
Operational cover
01 · Casino Operations

Your brand, run like clockwork

We take the daily operation off your desk: payments, fraud, vendor coordination, bonus delivery and reporting, run as one tight, accountable function. You see clean numbers; we handle the noise.

  • Payment & PSP operations across 26+ providers
  • Fraud monitoring, dispute and chargeback handling
  • Bonus, loyalty and promo execution
  • Game and provider vendor coordination
  • Daily and weekly operations reporting
  • 24/7 incident cover and escalation
€4.2M
0.9%
Chargebacks
24/7
Cover
02 · Compliance & AML

Compliance you can defend, not just declare

KYC, AML monitoring, sanctions and PEP screening, DPO and named MLRO services, built to hold up under a regulator's scrutiny. We write the manuals, run the screening and file the reports.

  • KYC onboarding & ongoing due diligence
  • AML / CFT manual authoring and upkeep
  • Sanctions and PEP screening
  • Named MLRO and DPO services
  • Suspicious activity monitoring & reporting
  • Licence and audit support
98%
100%
Screened
v2.4
AML manual
03 · Player Retention & CRM

Keep the players you paid to acquire

Acquisition is only half the game. We build the lifecycle, VIP and loyalty mechanics that lift repeat deposits and lifetime value without burning your margin on bonuses that do not pay back.

  • Lifecycle and trigger campaigns
  • VIP and loyalty program design
  • Bonus strategy and margin control
  • Segmentation and churn prevention
  • CRM platform setup (Customer.io & more)
  • Reactivation and win-back flows
+24%
3x
Repeat rate
CRM
Automated
05 · Marketing & Acquisition

Acquisition tuned to the rules of gaming

Affiliate management, paid media and brand work shaped for regulated and crypto gaming, with tracking and creative that survive platform restrictions and keep your cost per depositor honest.

  • Affiliate program management
  • Paid media for regulated verticals
  • Brand and creative direction
  • Tracking that survives ad restrictions
  • Landing page and funnel optimisation
  • Campaign reporting tied to GGR
ROAS
CPA
Controlled
Multi
Channel
06 · Reputation & Brand

Trust signals working for you

Review management, complaint resolution and brand monitoring so the first thing a player finds about you builds confidence instead of doubt. We watch the channels that move trust and act before small issues become public ones.

  • Review platform management
  • Complaint triage and resolution
  • Brand and sentiment monitoring
  • Crisis and incident response
  • Trustpilot / forum presence
  • Player communications support
4.6★
24/7
Monitored
Fast
Response
FAQ

Frequently asked questions

How our six disciplines work in practice.

What services does OnlineShine.io provide?

Six disciplines built exclusively for iGaming: casino operations (payments, fraud, vendor and bonus operations), compliance and AML (KYC, screening, named MLRO and DPO), player retention and CRM, SEO and GEO, marketing and acquisition, and reputation management. Clients can take one discipline or the full stack under a single point of accountability.

What is included in managed casino operations?

Daily payment and PSP operations across 26+ providers, fraud monitoring, dispute and chargeback handling, bonus and loyalty execution, game and vendor coordination, daily and weekly reporting, and 24/7 incident cover. The goal is that the operator sees clean numbers while we absorb the operational noise.

What is an outsourced MLRO service?

An outsourced MLRO (Money Laundering Reporting Officer) is a named, qualified individual who formally owns your anti-money-laundering obligations: maintaining the AML/CFT manual, reviewing alerts, filing suspicious-activity reports and representing the programme towards regulators, banks and payment partners. It gives smaller operators a defensible compliance function without a full-time senior hire.

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing a brand so AI assistants such as ChatGPT, Claude, Gemini and Perplexity cite and recommend it when users ask questions. For iGaming that means structured data, llms.txt, definitional content, FAQ schema and authority signals that language models can parse and quote. We run GEO alongside classic technical and content SEO as a single search programme.

Can we take a single service instead of the full stack?

Yes. Every discipline is scoped to stand alone, for example only chargeback remediation, only a named MLRO, or only a retention programme. Many clients start with one urgent problem and expand once the first engagement proves itself.

How is an engagement priced?

Engagements are priced as fixed monthly retainers per discipline, scoped after the initial teardown. There are no percentage-of-GGR fees and no long lock-ins; scope, deliverables and reporting cadence are agreed in writing before we start.

Show us one brand.
We will find the leaks.

Book a 30-minute teardown. We walk through one of your brands and show you exactly where revenue, retention or compliance is slipping, no obligation.